DPDP ACT 2023 COMPLIANT COOKIE POLICY

Cookie Policy

Understanding how Suraj Wood Products utilizes essential, analytical, and preference cookies to deliver a fast, secure, and personalized architectural surface browsing experience.

Last Updated: September 2026Standard: DPDP Act (India)Suraj Wood Products Pvt. Ltd.

Manage Your Cookie Preferences

You have full autonomy under the DPDP Act 2023 to accept or reject non-essential cookies at any time.

1What Are Cookies and Local Storage?

Cookies are small text files placed on your device (computer, smartphone, or tablet) by websites you visit. They are widely used to make websites function securely and efficiently, remember your customized selections (such as selected shade swatches or catalog downloads), and provide aggregated analytics to website operators.

In addition to cookies, we may use modern web browser storage mechanisms such as localStorage to store your consent preferences locally without transmitting unnecessary telemetry.

2Categories of Cookies We Use

1. Strictly Necessary / Essential Cookies

Always Active

These cookies are essential for core website functionality, security protocols, load balancing, preventing cross-site forgery (CSRF), and recording your DPDP Act consent decisions. The website cannot function properly without these cookies.

Examples: surajwood_cookie_consent_v1, __session, security tokens.

2. Analytical & Performance Cookies

Optional / Consent Required

These cookies collect aggregated, anonymized metrics on how visitors navigate between product pages (e.g. ACRYLUX vs. ACRYGLASS), which shade filters are most viewed, page rendering speeds, and referral paths. We use Google Analytics 4 (configured with IP anonymization) and Vercel Analytics.

Examples: _ga, _ga_*, _va.

3. Functional & Preference Cookies

Optional / Consent Required

Enable enhanced website features such as remembering your regional city selection (e.g. SurajWood in Mumbai / Delhi), saved shade swatch comparisons, and sample cart draft state so you don't have to re-enter information.

4. Communications & Inquiry Tracking

Optional / Consent Required

Allows integration with our official WhatsApp business inquiry bridge and ensures you receive relevant architectural updates, new shade shade-card dispatches, and exhibition invitations when you explicitly opt in.

3How to Control & Withdraw Consent

Under the Digital Personal Data Protection Act, 2023, you have the right to withdraw or modify your consent at any time without any degradation of basic website browsing. You can:

  • Click the "Cookie & DPDP Settings" button at the bottom-left of any page or use the button at the top of this policy to re-open your preferences modal.
  • Configure your web browser to block or alert you about cookies. Note that blocking essential cookies may impact form submissions for sample requests or dealer logins.

Browser-Specific Cookie Management Guides:

4Data Protection & Grievance Redressal

If you have inquiries regarding our cookie practices, data telemetry, or wish to exercise your rights under the DPDP Act 2023, please reach out to our Grievance Officer:

Data Protection & Grievance Officer

Suraj Wood Products Pvt. Ltd.

Email: grievance@surajwood.com (cc: sales@surajwood.com)

Address: 45 KM Stone, VPO Rohad, Bahadurgarh, Distt. Jhajjar, Haryana - 124501, India.

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