+91-9999995553|sales@surajwood.com
Dealer Partnership Programme

Partner With India's Premium Acrylic Panel Brand

Join a network of 80+ authorised dealers across India. Represent Suraj Wood's premium ACRYLUX, ACRYSILK, ACRYMATTE, ACRYGLASS, and ACRYGLASS MATTE panel collections and build a profitable business in the growing interior surfaces market.

Apply for DealershipCall: +91-9999995553
80+
Active Dealer Partners
15+
Years in Business
50+
Premium Finishes
10K+
Projects Delivered

Why Partner with Suraj Wood?

We build long-term partnerships — not transactional vendor relationships. Here is what you get as a Suraj Wood authorised dealer.

Premium Product Portfolio

Represent India's most technically advanced acrylic panel range — ACRYLUX, ACRYSILK, ACRYMATTE, ACRYGLASS, and ACRYGLASS MATTE. Five distinct finish types covering every segment of the market from affordable kitchens to luxury penthouses.

Competitive Margins & Terms

Industry-leading margins for active dealers with consistent volume. Flexible credit terms, advance purchase discounts, and quarterly performance bonuses for our top-tier partners. Transparent, no-surprise pricing from our factory.

Marketing Support & Sample Kits

Full marketing collateral: product brochures, swatch books, digital assets, and showroom display kits provided at subsidised cost. Dedicated account manager for your territory. Co-branded campaigns available for our Platinum dealer tier.

Pan-India Brand Recognition

Leverage Suraj Wood's 15+ years of brand equity with architects, interior designers, and modular kitchen manufacturers across India. Listed as an authorised dealer on our website and Google Business Profile for your territory.

Dealer Programme Tiers

Authorised Dealer

50–200 sheets/month
  • ✓Standard dealer margins
  • ✓Sample kit & brochures
  • ✓Website listing
  • ✓WhatsApp support
  • ✓30-day credit terms
Most Popular

Preferred Dealer

200–500 sheets/month
  • ✓Enhanced margins (+2%)
  • ✓Priority stock allocation
  • ✓Co-branded marketing
  • ✓Dedicated account manager
  • ✓45-day credit terms
  • ✓Quarterly bonus scheme

Platinum Dealer

500+ sheets/month
  • ✓Best-in-market margins (+4%)
  • ✓Exclusive territory rights
  • ✓Custom sample room setup
  • ✓Lead referral programme
  • ✓60-day credit terms
  • ✓Annual performance bonus
  • ✓Factory visit & training

Current Dealer Coverage

Active dealer network across India's major metros, with ongoing expansion into tier-2 markets. Cities marked Active have established dealer partners. Recruiting cities have open territory available.

Delhi NCRActive

Factory direct — 35km from manufacturing

MumbaiActive

Dealers in Bandra, Thane, Navi Mumbai

BangaloreActive

Dealers in Koramangala, Whitefield, Electronic City

HyderabadActive

Dealers in Secunderabad, Kondapur, Jubilee Hills

ChennaiActive

Dealers in Anna Nagar, T. Nagar, OMR

PuneRecruiting

Seeking authorised dealer partners

AhmedabadRecruiting

Seeking authorised dealer partners

KolkataRecruiting

Seeking authorised dealer partners

JaipurRecruiting

Seeking authorised dealer partners

LucknowRecruiting

Seeking authorised dealer partners

ChandigarhRecruiting

Seeking authorised dealer partners

SuratRecruiting

Seeking authorised dealer partners

Ready to Apply?

Our partnership team reviews all applications within 48 hours. We look for dealers with an established interior materials or hardware business and a genuine customer base of architects, interior designers, or modular kitchen OEMs.

→Active business in interior materials, hardware, or plywood trade
→Showroom or trade counter (preferred, not mandatory)
→Network of architects, designers, or kitchen OEM manufacturers
→Ability to maintain buffer stock of 20-30 sheets
Apply NowOr call +91-9999995553 to speak directly with our dealer team

Dealer Application Form

Complete this form and our dealer partnership team will get back to you within 48 hours.

Your Contact Details

Business Location

Business Details

This helps us understand your market and customer profile.

By submitting this form you agree to be contacted by our dealer partnership team. We do not share your information with third parties.

Dealer Programme FAQ

What is the minimum order quantity to become a SurajWood dealer?
Our standard dealership requires a minimum monthly volume commitment of 50 sheets. However, we offer a trial period for new dealers at 20-30 sheets per month to allow you to establish your market before scaling. Contact our sales team to discuss the right tier for your business.
Which territories are currently available for new dealerships?
We are actively recruiting dealers in Pune, Ahmedabad, Kolkata, Jaipur, Lucknow, Chandigarh, Surat, Kochi, and tier-2 cities across India. Delhi NCR, Mumbai, Bangalore, Hyderabad, and Chennai have established dealer networks — new enquiries in these cities will be assessed for capacity.
What support does Suraj Wood provide to new dealers?
All new dealers receive: (1) a complimentary sample kit and swatch book worth ₹3,500, (2) product training from our technical sales team, (3) digital assets and brochures for your showroom, (4) listing on our website's dealer locator, and (5) dedicated WhatsApp support from your regional account manager. Platinum dealers (200+ sheets/month) also receive co-branded marketing campaigns and priority lead referrals.
What is the lead time for orders from the factory?
Standard production and dispatch from our Bahadurgarh, Haryana facility is 3-5 working days for stocked colours and 7-10 working days for custom or special orders. Delhi NCR dealers can arrange same-day or next-day collection. We maintain buffer stock of our 20 most popular colours for immediate despatch.

Questions About the Dealer Programme?

Our sales team is available Monday to Saturday, 9am–6pm.

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